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Case Studies

Simple Screening

Bo Sims, Owner

The Client
SimpleScreening is a nationwide provider of Employment and Tenant Background Screening products that enable clients to order and receive sensitive information in a matter of seconds. Their reports are fully automated, password protected, easy to read and available anytime from anywhere. A quick turnaround time means that clients can verify their applicant's information quickly to avoid losing them to another company or property.

The Situation
Simple Screening came to MoreVisibility in February 2005, relying on natural traffic to bring in business. They initiated a Search Engine Marketing Program knowing that in order to increase the number of visitors to their site, they would need to supplement their organic listings with cost per click traffic.

The Solution
MoreVisibility developed a comprehensive paid search program, via cost per click marketing. This included distribution and coverage on the top tier Engines - Google, Yahoo and MSN as well as some smaller Engines. We also launched a Paid Inclusion campaign, through yahoo Search Technology, to compliment existing natural search positions, while supplementing paid traffic through traditional sponsored listings. We continue to optimize these efforst regularly to maximize ROI and conversions.

The Result
Before signing with MoreVisibility, Simple Screening Solutions was getting anywhere between 30 and 40 leads per month. Now, they're averaging over 100. Their sales have jumped from $2,000 to over $10,000!